Browsing by Subject "Logo"
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Item The emotional appeal of hope and the effects of logo in cause-related marketing(2015-05) Choi, Tae Rang; Close, Angeline; Drumwright, Minette EThis research experimentally investigates the interactive effects between two different types of hope and logo existence on advertising effectiveness. In particular, this study explains distinct hope types using a regulatory focus and examines whether the interaction of hope types and the pink ribbon logo impacts consumers’ positive attitude toward the advertisement and the brand, and their purchase intention. Results reveal that a promotion hope focused advertising yields positive consumer attitude toward the advertisement when the advertisement deploys the pink ribbon logo. On the contrary, consumer attitude toward the advertisement was more favorable to a prevention hope focused advertising message when it did not display the pink ribbon logo. Implications and future research suggestions are provided.Item Logo and learning: does Logo training increase the use of formal operational thought?(Texas Tech University, 1987-08) Hyink, Barbara Gale WalkerThe purpose of this study was to determine the effect of Logo training on seventh grade students' use of formal operational thought as described by Piaget, on higher level thinking skills as described in Bloom's taxonomy, and on levels of creative thought as described by Torrance. Logo is a computer programming language developed to help children develop higher level thinking skills. Supporters claim that its use may make abstract concepts more concrete for the learner, and thus allow the learner to advance to levels of formal thought. Much anecdotal evidence has been collected to support this claim, but little positive evidence has come from traditional experimental research. This study followed a quasi-experimental pretest-posttest design because random assignment to treatment groups was impractical. The experimental subjects were 25 seventh graders identified as being the "best" sixth-grade computer students during the previous year. Students in the experimental group were enrolled in a one-semester class (approximately eighty-five 50 minute periods) devoted to Logo programming. Control subjects were 30 seventh graders at a different junior high, similarly identified, and who received no Logo instruction during the treatment period. Students in both groups had from one to three years prior computer instruction including some Logo.Item TCDL 2020 Logos & Promotional Materials(Texas Digital Library, 2020-08-25) DeForest, Lea