Browsing by Subject "Latino adolescents"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Gatorade’s approach to obesity in the Hispanic market(2010-12) Winsett, Annie; Mackert, Michael; Love, BradAs the largest and fastest growing U.S. minority, the Hispanic market has become an increasingly significant contributor to the nation as a whole. More so than ever, marketers would greatly benefit from reaching out to this demographic, drawing inspiration from the all of the characteristics that make it unique. In seeking to increase the appeal of their products, advertising plans should be developed such that all efforts take advantage of an opportunity such as this without negatively affecting any serious conditions prevalent among the population. In the case of Latino adolescents who are more likely to consume certain products such as sports drinks, but suffer disproportionately from obesity, it is crucial that food and beverage manufacturers like Gatorade approach this target strategically. Gatorade’s strong dedication to improving athletic performance offers the chance to become a positive contributor to the health and well being of Hispanic teens. The analysis and recommendations herein seek to guide Gatorade in addressing Hispanics in light of recent trends and demographic shifts. The tactics considered include the promotion of the many healthy options among Gatorade’s existing product lines, as well as ways to develop new ones targeted at young Latino males. Drawing from current advertising reaching out to the leading sports drink consumers, ‘REPLAY The Series’ would be another method that could be tailored to reach a greater number of this ethnicity. Finally, in recognition of the many advancements in digital technologies such as location based services, and young Hispanics’ greater likelihood to make use of cell phone applications, a mobile component is recommended, focusing on bringing these teens together and facilitating physical activity. With marketing ideas built upon the role sports drinks could play in getting Hispanic adolescents active, Gatorade can continue its dedication to superior athletic performance with further potential to become a role model for the marketing industry as a wholeItem Language brokering among Latino middle school students : relations with academic achievement, self-efficacy, and acculturative stress(2010-05) Tedford, Sara Louise; Suizzo, Marie-Anne; Carlson, Cindy I.; Keith, Timothy Z.; Kim, Su Yeong; Valencia, Richard R.Child language brokers frequently translate in adult-level situations. Research has suggested that through translating, brokers may develop advanced language, cognitive, and social skills (De Ment, Buriel, and Villanueva, 2005; McQuillan and Tse, 1995), and these may lead to greater academic achievement and self-efficacy (Buriel, Perez, De Ment, Chavez,and Moran, 1998). Additionally, language brokers have been found to increase in biculturalism as they translate for people of different cultures (Acoach and Webb, 2004; Buriel et al., 1998). Brokers might experience reduced acculturative stress, for which biculturalism has been found to be a protective factor (Bacallao and Smokowski, 2005). Despite its possible benefits, brokering has been associated with negative emotions and behavioral problems for some children (Chao, 2006; Weisskirch and Alva, 2002). The mixed results of language brokering studies may partially be related to the age of participants, with translating appearing to be a more positive experience for older adolescents (Orellana and Reynolds, 2008). The purpose of this study was to test relations among language brokering, academic achievement, academic self-efficacy, social self-efficacy, and acculturative stress. I proposed and tested if language brokering was associated with more positive outcomes. In addition, I tested if older brokers had more positive outcomes than younger brokers. Participants included 207 Latino middle school students, aged 10 to 14 years, who completed self-report surveys. Measures included a background demographics questionnaire and scales for language brokering, academic self-efficacy, social self-efficacy, and acculturative stress. Achievement was measured with grades from school records. Results were non-significant for the relation of language brokering with achievement and social self-efficacy when controlling for other predictor variables. In contrast to expectations, translating for more people was associated with decreased academic self-efficacy and greater acculturative stress. Further analysis revealed that language brokering for parents and grandparents was associated with greater acculturative stress, while translating for other people was not. Although translating was associated with more acculturative stress, and older children reported less acculturative stress, age was not found to moderate the relation of language brokering and acculturative stress. Limitations, implications, and suggestions for future directions in language brokering research and clinical work are presented.