Browsing by Subject "Hotel management"
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Item Competitive rivalry in the international hotel industry(Texas Tech University, 1997-12) Mathews, Vinitia E.Despite the importance of interfirm rivalry in competitor analysis, certain fundamental questions have not been explored, such as how a firm can assess which rival is most likely to retaliate, and how a firm can appropriately distinguish between its rivals. In order to answer these questions and explain what drives the competitive relationship between two firms, the extent to which pairs of firms share and compete within the same sets of markets is examined in the intemational hotel industry. Choice of market location is of great significance to competitive posture in this industry because of the distinct industry characteristics of high fixed costs, sensitivity to capacity constraints, cycles of overbuilding, high operating leverage and market segmentation. The study draws upon mimetic isomorphism and multiple point competition theories in an effort to explain why intemational hotel chains might share the same markets with other chains. Data from 1984 to 1993 were obtained from the Directory of Hotel and Motel management. The study makes use of a combination of quantitative and qualitative research methods. The study shows how market similarity provides a good starting point to identify competitors, particularly in those industries where a local market presence is importcint. Market similarity between two firms does not necessarily mean the pair of firms compete directly; the intensity of rivalry also depends on other relevant factors. However, similarity on such factors alone (without market similarity) also does not necessarily mean a pair of firms compete directly.Item Exploration of local food selection in Lukang, Taiwan: Application of the Means-End Chain Theory(2010-08) Chao, Shih-Chi; Stout, Betty L.; Yuan, Jingxue; Boyce, Janice B.; Wu, Chih-KangThe study focuses on local food specialties in Lukang, Taiwan. The town of Lukang offers many local food specialties featuring an abundance of seafood and teacakes. Restaurants, snack bars, street vendors, and cake shops provide tourists and locals a diverse purchasing and dining experience. Limited consumer behavior information is available with regard to the purchase and consumption of local food specialties. Research-based studies are needed to obtain tourists‘ and locals‘ perceptions about Lukang‘s food and how they make their food selection decisions. The first phase of this study sought to examine perspectives of local public officials, historians, and shop owners toward the town‘s food specialties and food tourism. Six participants were selected through snowball sampling. In-depth open-ended interviews were conducted and videotaped in June and July, 2009. The second phase of this study sought to discover how tourists and local residents decide on the food they select at cake shops and snack bars. The Means-End Chain theory was adopted because it can explain ―how product attributes facilitate consumers‘ achievement of desired end-states of being (or values).‖ The laddering interview technique is used to explore the underlying motives and needs of consumers. Laddering interviews were carried out in July and December, 2009 with 18 tourists and 24 local residents through convenience sampling. The in-depth personal interviews with local public officials, historians, and shop owners (n=6) indicated that local food has a positive impact on the overall tourist experience and indeed is important to tourism development in Lukang, Taiwan. It appeared that the concept of authenticity could be applied to local food; especially with regard to teacakes. The findings of the Means-End Laddering interviews revealed consumers‘ (n=42) perceptions about selection of local food specialties. At the attribute level, ―well-established brand,‖ ―authenticity,‖ ―taste,‖ ―healthful food,‖ ―hygiene/cleanliness,‖ ―popularity,‖ ―product variety,‖ and ―freshness‖ were the factors most often mentioned. These attributes linked to the consequences ―enjoy eating food,‖ ―thoughtful gift-giving,‖ ―worry free,‖ ―try something new,‖ ―quality guaranteed,‖ ―save money,‖ ―more options,‖ ―physical well-being,‖ and ―desire to purchase.‖ ―Enjoyment,‖ ―health/safety,‖ ―good relationships with others,‖ ―novelty,‖ and ―nostalgia‖ were the personal values most often identified. The findings suggest that local food selection behavior between tourists and local residents differ particularly with regard to teacake purchasing behavior. The findings of this study provide insights that can benefit local tourism development by focusing on Lukang‘s food specialties.Item The effect of hotel taxes on the hotel industry in the Dallas-Fort Worth Metroplex(2010-08) Wright, Andrew P.; McComb, Robert P.; Khan, Aman; Silva, Dakshina G. d.When determining the means by which to finance the operations of a local government, officials must choose methods that are appropriate to the tax base and do not place too large a burden on the population. One method that seems favorable from this standpoint is the hotel occupancy tax because it is supposed to fall on non-residents. There is some question, however, about whether such a tax might have a negative impact for localities that boast a large tourism industry. To date, most of the literature dealing with hotel taxes and their effect on the lodging industry is focused on the effect of the tax on resort hotels. A second group of hotels that have not been studied as thoroughly are hotels that exist in an area where there are many separate taxing jurisdictions that are adjacent to each other. Hotels in such an area may be faced with different tax rates depending on which jurisdiction they belong to. This thesis seeks to determine whether imposing a hotel tax in such an area would be detrimental to the lodging industry in the jurisdictions with a higher tax. To do this, the hotel industry in the Dallas-Fort Worth Metroplex is analyzed using two-stage least squares and fixed effects models to determine the elasticity of demand for hotel rooms. Although there are some issues with the data that is available for use, the results indicate that imposing a tax on hotel rooms does not have a significant impact on the industry.