Browsing by Subject "Grotesque"
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Item Imagery & transportation in routine product advertising(2010-12) Hill, Emily Stell; Atkinson, Lucinda; Cicchirillo, VinnieIn this work, the idea of transportation via advertising is explored, specifically, transportation by means of print advertising. Transportation has been demonstrated to occur when one is observing some form of traditional media and becomes “carried away” by the narrative. The concept of transportation itself, an explanation of the idea of grotesque, and the manner and extent to which transportation takes place when viewing certain print ads will be analyzed. Transportation is described as one of three styles (modes) of engagement observed in this study, the other two being identity based and what is termed “immersion”. First, a review of relevant literature on narrative transportation an the use of grotesque imagery (defined below) to facilitate tr3ansportation, or at least a more powerful brand experience in high-end print advertising is provided; then the author develops the research question. Next, a series of depth interviews a survey considers the effects of narrative imagery in drugstore cosmetics print advertising. Findings are discussed, and theoretical explanations are provided. The report concludes with managerial implications and suggestions for future research.Item Looks like the birthplace of Bela Lugosi : The Texas chainsaw massacre and films of the Southern Gothic(2014-08) Reiss, Hallie Karlyn; Frick, Caroline; Schatz, ThomasFilms depicting, made in, and recreating the American South are always categorized as other kinds of genres: horror, film noir, romantic epic, women’s pictures, etc. On the other hand, the literary tradition of the Southern Gothic is often referred to when categorizing certain kinds of Southern films, yet it is still a genre that is considered to be primarily footed in literature. In those films, the identification of the Southern Gothic is based upon the predetermined conventions of the literary genre, and is brought to life through visual and verbal clues. For the purposes of this thesis, I would like to convey how the literary genre of the Southern Gothic is also exemplified in the medium of cinema. I plan to do this by using examples from a selection of films which fall within the confines of the literary genre, but paying particular attention to the 1974 film, The Texas Chainsaw Massacre. I hope to convince readers that The Texas Chainsaw Massacre, a film which has its own set of predetermined genre tropes and history, might also be read in terms of the Southern Gothic literary tradition, and is a prime example of the way in which the literary genre is also cinematic. To do this I will use the 1939 film, Gone With the Wind as an example of the Old South, of which to base the opposing Southern Gothic ideals. My analysis will include case studies in which I analyze the way in which Southern hospitality is utilized in works of the Southern Gothic, and also how the Southern Gothic focuses on freakish characters to highlight the underbelly of the traditional Southern mythology.