Browsing by Subject "Generation X"
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Item Advertising attitudes of Generation X compared to Baby Boomers(Texas Tech University, 1997-05) Franks, Kevin S.In the June 6, 1994, edition of Newsweek, four writers commented that the only two things which could be said with certainty about Generation X & that they are Americans and they are in their twenties (Ehrenfeld, Henderson, Springen, & Pryor, 1994). Herein is the marketing anomafy: How do companies advertise to people who are members of such a diverse demographic group? How do members of Generation X perceive advertising? Are there any remarkable differences between how Xers and older American generations think of advertising? If so, marketers would benefit from such knowledge, because certainly they could not employ the same marketing strategies for Xers and other Americans if perceptions about advertising differ. Known as Generation X, the baby busters, the 13th Generation, the twenty-somethings, the forgotten generation, this is considered a difficult group on which to focus (Steinhauer, 1994). Generation X is a vastly diverse group in regard to such factors as age, race, and lifestyle, and is commonly defined as consisting of all Americans bom between the years 1966 and 1977 (Zill & Robinson, 1995). It is difficult to find one marketing strategy which appeals to the entire generation. In order to market to Generation X, the first thing which needs to be discovered is how members of this demographic group perceive advertising, compared to other generations of Americans.Item Civic life in flux : citizenship, technology and Generation X(2003) Sanford, Stefanie; Hart, Roderick P.This project challenges the national civic consensus that American citizenship is in decline. I hypothesize that instead, it is in flux – and that indicators used to document this “decline” represent the social capital measures of a time and generation that are fundamentally different from today. Most social capital measures are drawn from mid-20th century social practices, where Americans joined the institutions conceived and created at the turn of the last century – animated by the social ennui created in the wake of industrialization. Therefore, rather than looking at the institutions that Generation X is not joining, I look to the ways, like their Progressive Era forbears, those most engaged in economic and technological change are challenging traditional notions of social capital and citizenship and building their own institutions and means of associations and community vitality, based on their unique experiences and values. This study focuses on the young and the new and how notions of citizenship are affected by emerging forms of interactive technologies. Specifically, I explore what distinctive civic attitudes are fostered in cyber democracy and what those attitudes might mean for the future of the nation. Chapters 1-3 explore the disciplines implicitly touched by this inquiry: political communication (social capital, citizenship, civic participation); political science (generational effects, voter turnout, democratic theory); information systems (Internet growth, deployment, access, adoption rates); and mass communication (new media). Chapters 4-7 discuss findings about each of the generational sample groups (Cyber-democrats, Wireheads, Tech Elites and Trailing Xers). Finally, Chapter 8 synthesizes those findings into a critique of current methods of measuring civic health, illuminates the inherent generational and economic biases of existing definitions and measures of social capital, describes the unique civic conceptions reflected by the respondents, and then makes a series of recommendations for individual action, policy change and future research to better understand and reflect the changing norms of civic involvement and conceptions of citizenship among younger generations.Item Leading Law Enforcement's Generation X(Law Enforcement Management Institute of Texas (LEMIT), 2000) Webb, Steven T.Item Managing and retaining generation X employees within the Victoria Police Department(Law Enforcement Management Institute of Texas (LEMIT), 2006) Martinez, James A.Item Teen films of the 1980s : genre, new Hollywood, and generation X(2011-05) Nelson, Elissa Helen; Schatz, Thomas, 1948-; Wilkins, Karin G.; Ramirez Berg, Charles; Buhler, James; Kearney, Mary C.; Kackman, MichaelTeen films from the 1980s are a part of the zeitgeist, but there is very little we actually understand about how they can be qualified and defined, and about the phenomenon of their prolific production, box office success, and cultural relevance. Gaining greater insights about these issues is essential for recognizing the significance of a specific group of films and the ways they address concerns of how teens come of age, but is also important for learning about the films’ historical and industrial contexts of production. Asking the questions why these kinds of films, why at this time, and what do they mean, leads to an awareness and identification of the phenomenon, but additionally, these lines of inquiry explore how the films and their success are tied to changing Hollywood industrial conditions, and to the shifting political, economic, social, and cultural climate of the U.S. in the 1980s. While previous scholars have studied the industrial context of production of teen films in the 1950s, and some have looked at the different types of films produced in the 1980s, the matter remains as to whether teen films actually constitute their own genre. Examining this question of genre is necessary for clarifying a number of issues: how the films relate to the culture at large; how representations of youth on screen can help us understand and reevaluate Generation X, the demographic group coming of age at the time; and how an assessment of these films contributes to a re-conceptualization of the ways films are produced, marketed, and categorized in the New Hollywood. Using primary data consisting of textual analysis and contextual analysis, and applying both qualitative and quantitative methodologies, the study builds on and adds to previous approaches to genre. The contributions of this research are multifaceted. By gaining insights about these films, we can begin to appreciate more fully a maligned generation, the changing landscape of the entertainment industry, and a cultural phenomenon.Item The myth of Generation X: film, media, literature, and the evolution of a generation(Texas Tech University, 1998-12) King, Lynnea ChapmanNOT AVAILABLEItem Understanding, Managing and Leading Generation X in the Field of Law Enforcement(Law Enforcement Management Institute of Texas (LEMIT), 2001) Barnett, Jeff