Browsing by Subject "Framing theory"
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Item The atypical environmentalist : the rhetoric of environmentalist identity and citizenship in the Texas coal plant opposition movement(2013-12) Thatcher, Valerie Lynn; Brummett, Barry, 1951-Many contemporary grassroots environmental campaigns do not begin in urban areas but in small towns, rural enclaves, and racially or economically disadvantaged communities. Citizens with no previous activist experience or association with the established environmental movement organize to fight industry-created degradation in their communities, such as coal-fired power plants in Texas, the focus of this dissertation. The Texas coal plant opposition movement is identified as sites of environmental justice, particularly as discriminatory practices against sparsely populated communities. The movement’s collaborative efforts are defined as a new category of counterpublic, co-counterpublic, due to the discrete organizations’ shared focus and common purpose. The concept that a growing number of environmental activists are atypical is advanced; atypical environmentalists often engage in environmental practices while rejecting traditional environmentalist language and identity to avoid stigmatization as tree-huggers, extremists, or affluent whites. Presented are rhetorical analyses of identity negotiation and modalities of public enactments of citizenship within the Texas coal plant opposition movement and a critique of plant proponent hegemonic discourses. Research focused on five sites of coal plant opposition in Texas, gathered through ethnographic fieldwork and through a compilation of mediated materials. Asen’s discourse theory of citizenship was used to analyze the data for instances of rhetorical negotiation of environmentalist identity in politically conservative and in ethnically marginalized communities, their localized performances as public citizens, and the collaborative processes between established environmental groups and discrete local organizations. Texas anti-coal activists engaged in what Asen called hybrid citizenship; activists were primarily motivated toward enacted citizenship by a sense of betrayal by authorities. Issue and identity framing theories were implemented to critique rhetorical strategies used by plant proponents. In order to silence the opposition, plant supporters marginalized local anti-coal activists using what Cloud called identity frames by foil; proponents borrowed derogatory rhetorics from well-established anti-environmentalist discourse through which they self-identified positively by framing opponents as Other. The means through which proponents deflected their responsibility to the community by promoting technological solutions to pollution and deferring authority to industry executives and government agencies is analyzed within Chong and Druckman’s competing frames and frames in communication theories.Item Framing the National School Lunch Program(2012-12) Brock, Clare-Lieb Rivers; Jones, Bryan D.; Lin, Tse-minThe National School Lunch Program, established in 1946 under the National School Lunch Act, has grown from a commodity surplus distribution program in its early days, to its current incarnation as a nutrition program for lower income students. This paper addresses the following question, “are particular framing choices influenced by a representatives’ district or individual characteristics, or are party considerations more important in determining framing language?” Certain frameworks may be more effective for creating policy change, and given that framing shapes the way humans conceptualize a problem space, framing should be a deliberate tool used in order to constrain the debate around certain problems. In support of this claim, existing framing literature and literature on human cognition indicates that framing plays a vital role in defining the terms of debate and mobilizing the public around certain issues. However, the actual details of debate shifts and issue framing often become a ‘black box’ in theories of policy change. Content analysis of floor statements made over a 16-year period regarding the National School Lunch Program reveals that policy framing is highly dependent on district characteristics, but that language use itself does not appear to have changed significantly in the time period studied.