Browsing by Subject "Consumers' preferences"
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Item A Study of the effects of uncertainty on the "adequacy-importance" version of the linear compensatory attitude model(Texas Tech University, 1976-12) Patterson, Larry TrumanNot availableItem Aesthetic response and social perception of consumer product design(Texas Tech University, 1992-05) Duke, Jane SResearch suggests that product performance is the most crucial construct among the various consumer determinants of satisfaction evaluation. One aspect of product performance is appealing or aesthetic product design. This research was exploratory into the nature and influence of product design on the consumer's aesthetic response. The purposes of the study were to: (1) measure differences in arousal potential, as an indicant of the aesthetic response; (2) explore the nature of arousal potential and its relation to perceptual responses; and (3) demonstrate the influence of aesthetics on product evaluation. The findings were striking in terms of Berlyne's strikingness hypothesis and Tuohy's use of this hypothesis to separate affective from cognitive responses in the general causal model of exposure effects in social perception. The analysis of 1011 responses to the visual appearance of three consumer electronic products indicated that arousal potential is sensitive to manipulations in product appearance. Two product design categories were associated with significantly greater mean differences in arousal potential, while being the only two product categories with asymmetrical response distributions in social perception. One of the two product categories was also one of two categories associated with a significantly greater purchase likelihood. The potential influence of artistic judgments and handwriting dominance on aesthetic response to consumer product design was examined but no significant relationships were discovered. This research has demonstrated that arousal potential as an indicant of consumer aesthetic response can be measured and used to evaluate consumer satisfaction with product appearance. Of greater importance, the results demonstrate that arousal potential can influence consumer perceptions and evaluations of consumer electronic products, thereby impacting the successful marketing of products to consumers.Item An analysis of purchase frequency, brand preference, and product attribute attitudes as segmental descriptors(Texas Tech University, 1976-05) Jensen, Kenneth LynnNot availableItem An investigation of the two-dimensional conceptualization of brand loyalty(Texas Tech University, 1983-12) Muncy, James AlonzoNot availableItem Clothing interest and shopping patterns of used-clothing-store patrons(Texas Tech University, 1980-12) Christie, Jeanette CarolynThis research was designed to investigate clothing interest of used-clothing-store patrons and retail-clothing store patrons in relation to various demographic variables: age, level of education, employment status, marital status, and level of income. The study included a secondary problem investigating the policies of used-clothing stores and the shopping patterns of used-clothing-store patrons. The General Clothing Interests Questionnaire was distributed to 110 used-clothing-store patrons and 110 retail clothing- store patrons. It consisted of 32 attitude statements which represented eight specific clothing interest scales. One hundred twenty-one returned questionnaires were statistically analyzed by t-test and analysis of variance tests. The hvpotheses were accepted or rejected at the .05 probability level. The study determined that, in general, clothing interests of women are similar regardless of type of store patronized, age, level of education, employment status, marital status, and level of income. Differences, however, were recognized in regard to various specific clothing interest scales. A Survey of Used-Clothing-Store Managers, consisting of 17 questions, was distributed to 4 9 managers in the West Texas area. Frequency distributions and percentages were calculated for the 25 responses obtained. It was found the number of used-clothing stores have increased in the past five years. Policies of the used-clothing store were found to vary with (1) how the merchandise is obtained and (2) where the store profits go. A majority of used-clothing store managers reported similar shopping patterns of their patrons.Item Consumer Education interest as Perceived by Low-Income Adults(Texas Tech University, 1980-05) Cooper, Susan Alice JoinerNot Available.Item Homeowner satisfactions of manufactured houses versus conventional houses(Texas Tech University, 1976-05) Moore, Glenda NellNot availableItem Measuring the retention of consumer information as taught in the consumer textile course at Texas Technological College(Texas Tech University, 1968-08) Perry, Lemmah May ANot availableItem Organizational culture and organizational conflict: combined effect on effectiveness of marketing strategy(Texas Tech University, 1996-08) Adidam, Phani TejMarketing strategy research can be classified into content and process, with the former dealing with the specifics of a chosen or intended strategy, and the latter with factors that influence strategy formulation and implementation. Process issues have been underresearched in the marketing strategy literature. Two key process variables that have been posited to affect market planning and performance are organizational culture (Deshpande, Farley, and Webster 1993: Deshpande and Webster 1989; Weitz, Sujan, and Sujan 1986) and organizational conflict (Amason 1996; Jaworski and Kohli 1993; Menon, Bharadwaj, and Howell 1996). Although anecdotal evidence exists regarding the combined influence of organizational culture and conflict on marketing strategy planning and implementation, these two constructs have not been researched in a single comprehensive model of marketing strategy effectiveness. This dissertation focuses on the combined effects that two organizational factors, culture and conflict, have on the effectiveness of marketing strategy formulation and implementation processes. Cooperation mediates the effect of organizational conflict on the implementation process. This research develops and tests a comprehensive theoretical model of marketing strategy effectiveness. The results help managers develop specific kinds of cultures that could either discourage conflict and/or encourage cooperation, which would ultimately have an impact on the effectiveness of marketing strategy planning and implementation.Item Personality and consumer behavior: state of the art, 1973(Texas Tech University, 1973-08) Neeley, Sue EllenNot availableItem The Development of an Instrument to Analyze the Consumer's Ability to Visualize a Floor Plan(Texas Tech University, 1978-08) Baze, Judith BurdgeNot Available.Item The unity of form and function: making sense of product design from a consumer's point of view(2008-05) Luchs, Michael Gerhard, 1968-; Mahajan, Vijay; Raghunathan, RajagopalThis research demonstrates that the perceived unity of product form and function has a significant effect on consumers’ product evaluations, where unity refers to the perception that the form and function share common associations, or meanings. Findings from three experiments suggest that beyond the independent effects of product form and function, consumers like unified products more than they like disunified products. This effect is demonstrated in an abstract context as well as in the product contexts of consumer packaged goods and durables. In addition to demonstrating the positive effect of form-function unity on product evaluations, this research shows that this effect is mediated by the perception that unified products make more sense than disunified products. This research further shows that this effect is moderated by consumers’ involvement and product knowledge. While consumers like unified (vs. disunified) products more in general, consumers high in the combination of involvement and product knowledge like disunified products equally due to their perceived greater attribute value. These results are of significance both to academicians and practitioners concerned with understanding consumers’ responses to products.