Browsing by Subject "Campaigns and elections"
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Item Enlightening preferences : priming in a heterogeneous campaign environment(2011-12) Blank, Joshua M.; Shaw, Daron R., 1966-; Theriault, SeanVoters are exposed to vastly different campaign environments based on their geographic location. This results in heterogeneity in the intensity and communicative content that voters are exposed to across a nationally representative sample. The present analysis seeks to leverage this variance in communication environments facing voters to better capture the effects of campaign priming. I find that when taking account of the communications that voters face, the effects of priming are clearer, but also more complex.