Browsing by Subject "Brainstorming"
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Item Big idea patterns of the advertising creative process(2011-05) Lindsay, Cabe Erin; Cunningham, Isabella C. M.; Sung, YongjunThe analysis of creative processes reveals that there are behaviors, techniques, and resources that have proven to be indispensable when embraced by advertising creatives in order to achieve big ideas. There are specific behaviors that clearly define successful creatives, and there are techniques and resources that creatives commonly use to arrive at big ideas. Some of these behaviors, techniques, and resources are well-known and time-tested, while others are proposed here for the first time, backed by research. This report aims to improve the productivity of creativity.Item Globally Distributed Engineering Teams in Computational Fluid Dynamics and in Product Development(2010-10-12) Schmidt, Susanne R.Globally distributed engineering teams are a reality in globally operating companies. However, research on teams is often done by psychologists, with a focus on general team building and working processes, and seldom on engineering teams and the challenges and benefits that are specific to them. In this thesis, experimental research on two globally distributed engineering teams is presented. First, one instance of globally distributed teams in computational fluid dynamics is scrutinized. Second, experimental research on idea generation methods used in globally distributed teams during the conceptual design phase of the product development process is presented. An experimental study simulating the global distribution of a three person Computational Fluid Dynamics team shows that successful sequential processing of a problem is possible given technological support by different internet based technologies. Three succeeding studies researched the influence of space and time during idea generation for an engineering problem, leading to the conclusion in the final study that idea generation in distributed engineering teams is a valid option. It is shown that the idea generation method has a significant effect on the number of ideas generated per team member. Further, the quality, novelty, and variety are each significantly influenced by both the idea generation method chosen and the team member?s location, but in different ways by the same level of each factor. Concluding, both experiments in distributed engineering teams show these teams have unused potential that can be utilized using appropriate process, procedures and tools.Item Idea generation in brainstorming and turn-taking groups: differences in idea quantity, quality, and task perceptions(Texas Tech University, 1998-08) Manning, RenaThis dissertation is the first to directly compare the production of turn-taking groups to brainstorming groups. The utility of turn-taking had been compared to an idea generation technique called synectics (Bouchard, 1972 ) and to computer-aided brainstorming (Gallupe, Cooper, Grise & Bastianutti, 1994). The data from these studies suggested that turn-taking may yield a greater number of ideas per group than brainstorming. The production of both small (four participants) and large (seven to ten participants) groups was evaluated for quantity and quality under two topic conditions. Participants' task perceptions were also measured. Participants in turn-taking groups produced a greater number of ideas per group than participants in brainstorming groups. Participants in large groups produced more ideas per group than participants in small groups. However, when output is measured on a per-person criteria, small groups performed better than large groups.