Browsing by Author "Kirk, George Alan"
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Item Price promotions and retail store profitability: the influenece of direct substitutes, close substitutes, and complementary goods(Texas Tech University, 1996-12) Kirk, George AlanThree primary goals guide this research: (1) to increase our understanding of the range of product substimtions that occurs during price promotions, (2) to bridge the gap between the smdy of substimtion effects and substimtion effects occurring during price promotions, (3) to offer more guidance to retailers in planning price promotions.