Lee, Wei-na, 1957-2017-03-092018-01-222017-03-092018-01-222007-05http://hdl.handle.net/2152/45941This study examines the motivations that drive strangers to join and interact with one another through a message-centric, niche social networking website. Using concepts grounded in word-of-mouth and computer-mediated communication, this study looked to explore the personal relationships built and fostered from social networking sites. Data was collected through observations and in-depth interviews with 12 participants of TheKnot.com's Austin, Texas forum for wedding planning. Results of the study showed an intricate and somewhat cyclical balance of different group members as their role changed over time. Also, the superficial motivations and expectations entering the site morphed into deeper relationships as participants became more involved in the community.electronicengCopyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.Social networkingAustin, TexasPersonal relationshipsThesisRestricted