Unrestricted.2016-11-142011-02-182016-11-141988-12http://hdl.handle.net/2346/20696This study is based upon the idea that it is both useful and practical to investigate the perceptions of commercial broadcasters towards entry-level skills and areas of knowledge required for college graduates. With a clearer view, broadcast educators may become effective participants in designing curricula and training future commercial broadcasters. The purpose of this study was to investigate the value of various entry-level skills and areas of knowledge for broadcast graduates in broadcast advertising, promotion and traffic and continuity as perceived by commercial broadcasters located in the survey area.application/pdfengBroadcast advertisingBroadcast advertisingBroadcast advertisingThesis