Drumwright, Minette E.2011-07-132017-05-112011-07-132017-05-112011-05May 2011http://hdl.handle.net/2152/ETD-UT-2011-05-3508textThis report discusses how non-profit organizations can utilize mobile phone technology to reach supporters and inspire them to both act and give. The significance of this report and topic lies in the opportunity for non-profit organizations to understand how people are interacting with messages on their mobile devices. The research found within, serves as a reference for non-profits to utilize when planning and implementing mobile phone marketing campaigns.application/pdfengNon-profit organizationsMobile phonesCell phonesCellular devicesPersonal computing devicesNon-profitsMarketingMobile advertisingSocial mediaCharitable givingCharitable campaignsthesis2011-07-132152/ETD-UT-2011-05-3508