Unrestricted.2016-11-142012-06-012016-11-142007-08http://hdl.handle.net/2346/20708This thesis suggests modifications to the Texas Tech University Theatre Manual of Operations regarding patrons with special needs and disabilities. Using Grunig and Hunt's four models of public relations, I offer suggestions which would attract patrons with special needs and disabilities through promotions designed to advise patrons of the theatre's ADA accommodations. Expanding on the two-way symmetrical model, I also suggest ways to maintain good patron relations through a constant re-evaluation of responses by the theatre to patron concerns about accommodations, including grant writing and word-of-mouth promotions. Special attention is given to the front-of-house staff's training to attract and accommodate patrons with special needs.application/pdfengPublic relations modelsPromotionsTheatre managementThesis