Wilcox, Gary B.Tharp, Marye C.2011-06-232017-05-112011-06-232017-05-112003-05http://hdl.handle.net/2152/11919textelectronicengCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.Markets--Social aspectsInterpersonal communicationConsumers--AttitudesThe market maven : implications for a multicultural environmentRestricted