Web personalization - a typology, instrument, and a test of a predictive model

Choobineh, JoobinPoole, Marshall Scott2010-01-142010-01-162017-04-072010-01-142010-01-162017-04-072007-082009-05-15http://hdl.handle.net/1969.1/ETD-TAMU-1581en-USWeb PersonalizationMeasurement InstrumentUser ExperienceMotivational StatesValueWeb personalization - a typology, instrument, and a test of a predictive modelBook