A comparison of the information content of automobile advertising in magazines based on readers' gender, 1985-1996

Unrestricted.2016-11-142011-02-182016-11-141997-05http://hdl.handle.net/2346/13210Not availableapplication/pdfengAdvertising -- AutomobilesAdvertising -- Psychological aspectsMagazine -- United StatesAdvertisingWomen consumers -- United StatesMale consumers -- United StatesA comparison of the information content of automobile advertising in magazines based on readers' gender, 1985-1996Thesis