Drumwright, Minette E.2011-06-092017-05-112011-06-092017-05-112002-12http://hdl.handle.net/2152/11606textelectronicengCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.Advertising--Study and teaching (Higher)--United StatesBeyond implicit theory : an investigation of the creative process of advertising students enrolled in creative programsRestricted