Atkinson, Lucinda2013-11-222017-05-112017-05-112013-05May 2013http://hdl.handle.net/2152/22407textThis report examines the sexualization and objectification of women in print advertising, and the consequences of these depictions. The major themes found in advertising are discussed, and their role in reinforcing sexism and female stereotypes. Advertising’s impact on society’s attitudes, beliefs, and behavior in relation to social comparison theory and cultivation theory are examined. The report examines historical implications of women’s role in advertising and the gradual shift to new trends in advertising that seek to empower women. Through content analysis of the 2005 Nike Real Women campaign, implications and recommendations for future advertising are discussed.application/pdfen-USAdvertisingWomenObjectificationNikeSex objectSexualizationSexismFemale stereotypes2013-11-22