Unrestricted.2016-11-142011-02-182016-11-141993-08http://hdl.handle.net/2346/19702This thesis research investigated the current levels of SuperPositioning of Jordanian architectural and engineering firms according to the SuperPositioning Matrix prindples. By examining the correlation between those firms' SuperPositioning and their levels of success, according to their own rating of their success, this research was to determine whether this model was applicable to Jordanian firms. This examination was conducted through a questiormaire representing the SuperPositioning Matrix prindples developed by the researcher.application/pdfengEngineering services marketingEngineering firmsArchitectural services marketingArchitectural firmsThesis