Broniarczyk, Susan M., 1965-713417152008-08-282017-05-112008-08-282017-05-112005http://hdl.handle.net/2152/2433textelectronicengCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.Consumers--Decision makingSearching behaviorThesis