Marketing ethics: conceptual and empirical foundations of a positive theory of decision making in marketing situations having ethical content

Unrestricted.2016-11-142011-02-182016-11-141986-05http://hdl.handle.net/2346/9043Not availableapplication/pdfengDecision making -- Moral and ethical aspectsBusiness ethicsMarketing -- Decision making -- Mathematical modelMarketing ethics: conceptual and empirical foundations of a positive theory of decision making in marketing situations having ethical contentDissertation