Whinston, Andrew B.2016-07-222018-01-222016-07-222018-01-222003http://hdl.handle.net/2152/39203This research explores three frontier issues in electronic commerce using economics methods. First, we study bundling of large number of digital goods as a method for price discrimination. We show that prior literature has not properly considered the case where discounting effect exists, and give out examples where bundling is not the optimal choice for a seller. Second, we analyze the impact of resale on advance selling of single-time consumption goods. We point out that a resale market is often divisible, and a seller can often selectively allow or preclude part of the resale market. It turns out that partially allowing/precluding resale activities are sometimes beneficial to both sellers and buyers. Third, we propose a new market mechanism, Capacity Provision Networks, for Web caching trading. We then demonstrate the practical business viability of a cooperative CPN market.electronicenCopyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.EconomicsElectronic commerceDigital goods bundlingSingle-time consumption goodsWeb caching tradingCapacity Provision NetworksPrice discriminationEssays on the economics of electronic commerceThesisRestricted