Eastin, Matthew S.2014-07-282018-01-222018-01-222014-05May 2014http://hdl.handle.net/2152/25284textUtilizing the information garnered from research on information processing in the two elaboration types (i.e., item-specific and relational processing) this research examines the influence of gender and advertising narrative effectiveness. Advertising effectiveness is determined by recall and perception from exposure to relational and item-specific developed narratives. Included are literature reviews, supporting data and analysis, results, discussion, and speculations of differing outcomes based on the study conducted.application/pdfenItem-specificRelationalProcessingNarrative-typeGenderPerceptionRecallThesis2014-07-28