Exploring the Dual Role of Communicators in Relationship Management in the Context of Charitable Organizations

dc.contributor.advisorNi, Lan
dc.contributor.committeeMemberOlson, Beth
dc.contributor.committeeMemberCheung, Monit
dc.creatorZhu, Wenjun
dc.date.accessioned2012-04-19T13:34:42Z
dc.date.accessioned2012-04-19T13:34:43Z
dc.date.accessioned2014-06-06T21:53:50Z
dc.date.available2012-04-19T13:34:42Z
dc.date.available2012-04-19T13:34:43Z
dc.date.available2014-06-06T21:53:50Z
dc.date.created2011-12
dc.date.issued2012-04-19
dc.date.submittedDecember 2011
dc.date.updated2012-04-19T13:34:44Z
dc.description.abstractRelationship management is a key topic in public relations, and it is also an essential factor for the success of charitable organizations. This study explored interpersonal communication strategies in relationship management when communicators played dual roles in the context of charitable organizations in the Greater Houston Area. The investigator interviewed 13 professionals currently working in nonprofits, analyzed interview transcripts, and illustrated many interesting findings, such as contextual factors of relationship management in this study, antecedent factors of organizational citizenship behaviors, convergence of internal and external communication strategies, and the role conversion of key publics. Major interpersonal strategies were useful for nonprofits in relationship management with key publics, because they were emphasized by many professionals in nonprofits. This study not only filled many research gaps but also resulted in many important theoretical and practical implications for relationship management in nonprofits.
dc.format.mimetypeapplication/pdf
dc.identifier.slug10657/ETD-UH-2011-12-243
dc.identifier.urihttp://hdl.handle.net/10657/230
dc.language.isoeng
dc.subjectCommunication
dc.subjectRelationship Management
dc.subjectFundraising
dc.subjectDual Role
dc.subjectCharitable Organization
dc.titleExploring the Dual Role of Communicators in Relationship Management in the Context of Charitable Organizations
dc.type.genrethesis*
dc.type.materialtext*
thesis.degree.departmentSchool of Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMass Communication Studies

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