A Study of the effects of uncertainty on the "adequacy-importance" version of the linear compensatory attitude model

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dc.creatorPatterson, Larry Truman
dc.date.accessioned2016-11-14T23:07:51Z
dc.date.available2011-02-18T22:34:22Z
dc.date.available2016-11-14T23:07:51Z
dc.date.issued1976-12
dc.degree.departmentBusiness Administrationen_US
dc.description.abstractNot available
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/18465en_US
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.rights.availabilityUnrestricted.
dc.subjectConsumers' preferencesen_US
dc.subjectMarketing researchen_US
dc.subjectAttitude (Psychology)en_US
dc.titleA Study of the effects of uncertainty on the "adequacy-importance" version of the linear compensatory attitude model
dc.typeThesis

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