EXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION

dc.contributor.advisorXiao, Zhiwen
dc.contributor.committeeMemberYamasaki, Jill
dc.contributor.committeeMemberNorma, Olvera
dc.creatorChen, Meng
dc.date.accessioned2012-04-19T13:43:07Z
dc.date.accessioned2012-04-19T13:43:09Z
dc.date.accessioned2014-06-06T21:53:52Z
dc.date.available2012-04-19T13:43:07Z
dc.date.available2012-04-19T13:43:09Z
dc.date.available2014-06-06T21:53:52Z
dc.date.created2011-12
dc.date.issued2012-04-19
dc.date.submittedDecember 2011
dc.date.updated2012-04-19T13:43:09Z
dc.description.abstractUsing a within/between experimental design, the current study attempted to examine 1) whether the ethnicity and call phone type can predict one’s frequency of calling while driving; 2) to examine the mechanism of how personal attributes, including perceived behavioral control, subjective social norms, and classic/reversed third-person perception, interact with a fear appeal message regarding the issue of calling while driving.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657/234
dc.language.isoeng
dc.subjectFear appeals
dc.subjectDistracted driving
dc.subjectPerceived behavioral control
dc.subjectPerceived social norms
dc.subjectclassic/reversed third-person perception.
dc.titleEXAMINING THE EFFECTIVENESS OF A FEAR APPEAL MESSAGE REGARDING CALLING WHILE DRIVING: THE ROLE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL NORMS, AND THE THIRD-PERSON PERCEPTION
dc.type.genrethesis*
dc.type.materialtext*
thesis.degree.departmentSchool of Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorUniversity of Houston
thesis.degree.levelMasters
thesis.degree.nameMass Communication Studies (MA)

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