The promotion of U.S. Latino films

This study describes how distributors, publicists, film marketers, and producers of U.S. Latino films have attempted to target this growing and elusive niche market from the early 1980s to the 21st century. Through the utilization of case studies and periodization, my study analyzes how the specific marketplace structure of that precise period of time affected the promotion and distribution of significant U.S. Latino films, such as Zoot Suit (1981), La Bamba (1987), My Family/Mi Familia (1995), Selena (1997) and Spy Kids (2001).