The academician-practitioner gap : the past, present and future

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dc.contributor.advisorWilcox, Gary B.en
dc.contributor.committeeMemberBurns, Neal M.en
dc.creatorLai, Jocelyn Shiuanen
dc.date.accessioned2012-02-20T19:08:33Zen
dc.date.accessioned2017-05-11T22:24:33Z
dc.date.available2012-02-20T19:08:33Zen
dc.date.available2017-05-11T22:24:33Z
dc.date.issued2011-12en
dc.date.submittedDecember 2011en
dc.date.updated2012-02-20T19:08:40Zen
dc.descriptiontexten
dc.description.abstractThe academician-practitioner gap has been long discussed within the advertising community. There has been extensive literature published, numerous organizations formed and changes made in the academic and practitioner worlds, all to address and help close the gap. This report is an analysis of the academician-practitioner gap, what it entails, why it exists and what must be in place to begin properly reducing the gap.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.slug2152/ETD-UT-2011-12-4583en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-12-4583en
dc.language.isoengen
dc.subjectAdvertisingen
dc.subjectPractitioneren
dc.subjectModelsen
dc.subjectGapen
dc.titleThe academician-practitioner gap : the past, present and futureen
dc.type.genrethesisen

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