The Development of a Guide for Designing a University Spin Out Corporate Identity Package

dc.contributor.advisorKrumwiede, Kimberly Hoggatten
dc.creatorCabrera, Jose Antonioen
dc.date.accessioned2010-07-12T18:30:40Zen
dc.date.accessioned2014-02-19T21:59:46Z
dc.date.available2010-07-12T18:30:40Zen
dc.date.available2014-02-19T21:59:46Z
dc.date.issued2006-05-15en
dc.description.abstractThe purpose of this thesis is to document and explain the creation of a guide on the fundamentals of corporate identity design for researchers interested in designing a corporate identity package for a spin out company. The guide was created to help university-based scientific researchers who have limited design experience and are unfamiliar with the process involved in the creating of an identity package. The identity design guide was posted online for evaluation by selected researchers and entrepreneurial personnel experienced in spinning out biotech companies. The guide contains information on preliminary design questions (purpose and audience), graphic design principles and techniques (color, typography, repetition, proximity and similarity), technical considerations (screen and print resolution and color systems), and a glossary of terms. The thesis focuses on the design of a corporate identity for Dr. Garner and the holographic imaging spin out company, Holocept, and the creation of an interactive corporate identity design guide using the Holocept identity as an example.en
dc.format.digitalOriginborn digitalen
dc.format.mediumElectronicen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheren
dc.identifier.urihttp://hdl.handle.net/2152.5/578en
dc.language.isoenen
dc.subjectAdvertising as Topicen
dc.subjectEntrepreneurshipen
dc.subjectMarketingen
dc.titleThe Development of a Guide for Designing a University Spin Out Corporate Identity Packageen
dc.type.genredissertationen
dc.type.materialTexten
thesis.date.available2006-05-15en
thesis.degree.departmenten
thesis.degree.disciplineBiomedical Communicationsen
thesis.degree.grantorGraduate School of Biomedical Sciencesen
thesis.degree.levelM.A.en
thesis.degree.nameMaster of Artsen

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