Strategic orientation, organizational structure, and the management of market knowledge

Date

2008-08

Authors

Levin, Michael A.

Journal Title

Journal ISSN

Volume Title

Publisher

Texas Tech University

Abstract

Knowledge management has gained the attention of scholars as a source of competitive advantage. Most work in knowledge appears as a theoretical discussion. This study represents an empirical examination of the relationship between a firm’s positional advantage and market knowledge management. Consistent with work in market orientation, strategic orientation and organizational structure appear as antecedents to market knowledge management. Using techniques associated with structural equation modeling, data collected from a survey are analyzed. Conclusions associated with the study’s findings, limitations, and future research are presented.

Description

Keywords

Strategic orientation, Market orientation, Knowledge management

Citation