Social couponing : Groupon's influence on brands

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dc.contributor.advisorWilcox, Gary B.en
dc.contributor.committeeMemberChoi, Sejung M.en
dc.creatorChiu, Jessica Chi-Hangen
dc.date.accessioned2012-02-20T19:12:45Zen
dc.date.accessioned2017-05-11T22:24:34Z
dc.date.available2012-02-20T19:12:45Zen
dc.date.available2017-05-11T22:24:34Z
dc.date.issued2011-12en
dc.date.submittedDecember 2011en
dc.date.updated2012-02-20T19:12:50Zen
dc.descriptiontexten
dc.description.abstractGroupon was founded in 2008 and became the first official social couponing site, attracting widespread attention from many individuals. By putting a new spin on an old marketing strategy, Groupon was able to alter the manner in which consumers viewed coupons. Their social business model took network marketing to a whole new level by capitalizing on the rising trend of social media and online communities. In addition, the company’s rapidly growing subscriber base has prompted many retailers to engage with Groupon in an attempt to generate higher brand awareness. This professional report will explore the influence that Groupon has on retail brands by providing an analysis of two case studies that yielded positive and negative experiences with Groupon.en
dc.description.departmentAdvertisingen
dc.format.mimetypeapplication/pdfen
dc.identifier.slug2152/ETD-UT-2011-12-4699en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-12-4699en
dc.language.isoengen
dc.subjectGrouponen
dc.subjectSocial couponingen
dc.subjectNetwork marketingen
dc.titleSocial couponing : Groupon's influence on brandsen
dc.title.alternativeGroupon's influence on brandsen
dc.type.genrethesisen

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