How newspapers shaped the culture of golf in Austin, Texas : an historical analysis

Abstract

This study looks to answer the question as to whether or not newspaper coverage concerning a particular sport can influence the participation of that sport of an era. In order to answer this question, this study conducts an historical examination rooted in the process of content analysis to identify the impact that the Austin Statesman had on participation in golf between the years of 1958-1965 in Austin, Texas. A content analysis was conducted, trends were identified and themes emerged from the body of literature that conclude that the writers and editors of the Statesman were an influencing factor on the citizens of Austin in relation to their motivation to participate in golf.