Sexualized representation of female athletes in the media: How does it affect collegiate female athlete body perceptions?

The purpose of this study is to examine the effect of the sexualized representation of female athletes within the media on the body perceptions of collegiate female athletes. The intention of the research was to examine if such effects varied depending on college grade rank, ethnicity, or grade and ethnicity as interrelated factors. Data were collected using questionnaires which consisted of questions addressing the following aspects of self-objectification: (1) body shame, (2) consequences of body shame, and (3) goal of appearance. The only significant effect identified by the statistical analysis was on body shame for ethnicity. Overall, the results suggest that grade level and ethnicity do not play a significant role on the effects of the media on body perceptions.