Effects of One-Sided Versus Two-Sided Communications with Credible and Non-Credible Sources

Date

1972-08

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Texas Tech University

Abstract

Not Available.

Description

Keywords

Communication -- Methodology, Persuasion (Psychology), Comparative advertising, Advertising

Citation

URI

http://hdl.handle.net/2346/22481

Collections

Texas Tech University