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dc.degree.departmentMass Communicationsen_US
dc.rights.availabilityUnrestricted.
dc.creatorKilcrease, Mary Jane
dc.date.accessioned2016-11-14T23:09:42Z
dc.date.available2011-02-18T23:52:26Z
dc.date.available2016-11-14T23:09:42Z
dc.date.issued1988-12
dc.identifier.urihttp://hdl.handle.net/2346/20696en_US
dc.description.abstractThis study is based upon the idea that it is both useful and practical to investigate the perceptions of commercial broadcasters towards entry-level skills and areas of knowledge required for college graduates. With a clearer view, broadcast educators may become effective participants in designing curricula and training future commercial broadcasters. The purpose of this study was to investigate the value of various entry-level skills and areas of knowledge for broadcast graduates in broadcast advertising, promotion and traffic and continuity as perceived by commercial broadcasters located in the survey area.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.subjectBroadcast advertisingen_US
dc.subjectBroadcast advertisingen_US
dc.subjectBroadcast advertisingen_US
dc.titleEntry-level requirements for college graduates in broadcast sales, promotion, and traffic and continuity: perceptions of commercial broadcasters in the southwest
dc.typeThesis


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