Entry-level requirements for college graduates in broadcast sales, promotion, and traffic and continuity: perceptions of commercial broadcasters in the southwest
Kilcrease, Mary Jane
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This study is based upon the idea that it is both useful and practical to investigate the perceptions of commercial broadcasters towards entry-level skills and areas of knowledge required for college graduates. With a clearer view, broadcast educators may become effective participants in designing curricula and training future commercial broadcasters. The purpose of this study was to investigate the value of various entry-level skills and areas of knowledge for broadcast graduates in broadcast advertising, promotion and traffic and continuity as perceived by commercial broadcasters located in the survey area.
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