An investigation of how time spent monitoring the internet correlates with productivity

Date

2002-05

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Publisher

Texas Tech University

Abstract

The topic of this study determines whether the amount of time companies spend monitoring the Internet correlates with productivity and negative publicity. The purpose of this study was to find out whether companies that do not monitor the Internet for company-related information suffer financially from negative publicity in the media as compared to companies that do monitor the Internet. The researcher included 600 U.S. companies listed on the New York and Nasdaq Stock Exchange lists on February 2001. The sources included public literature, Hoovers and CNBC web sites, and a questionnaire that was sent via email to top executives. A correlation test and a 2x2 cross-tabulation were used to evaluate the data. The findings indicated that there was no statistical significance between time spent monitoring the Internet and productivity and time spent monitoring the Internet and negative publicity. In conclusion, the results of this study imply that it is possible that there is no relation between Internet monitoring, profit margin, and negative publicity.

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