A comparison of the information content of automobile advertising in magazines based on readers' gender, 1985-1996

Date

1997-05

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Texas Tech University

Abstract

Not available

Description

Keywords

Advertising -- Automobiles, Advertising -- Psychological aspects, Magazine -- United States, Advertising, Women consumers -- United States, Male consumers -- United States

Citation

URI

http://hdl.handle.net/2346/13210

Collections

Texas Tech University