Exploring direct and indirect antecedents of self-reported ecological behaviors

Abstract

The current study examined the direct and indirect antecedents of participation in ecological behavior. Specifically, it was hypothesized that promotion and prevention orientation would both significantly predict ecological behavior, and that hope and optimism would partially mediate these relationships. The results revealed that a promotion orientation significantly predicted pro-social behavior, but the hypothesized mediation was not significant. However, post-hoc analyses revealed that hope predicted pro-social behavior and that the relationship was mediated by a promotion orientation. Implications, limitations, and directions for future research are also discussed.