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dc.contributor.advisorWilcox, Gary B.en
dc.contributor.committeeMemberDrumwright, Minette E.en
dc.creatorMerchant, Sonia Nadiren
dc.date.accessioned2011-10-06T20:06:03Zen
dc.date.accessioned2017-05-11T22:23:31Z
dc.date.available2011-10-06T20:06:03Zen
dc.date.available2017-05-11T22:23:31Z
dc.date.issued2011-08en
dc.date.submittedAugust 2011en
dc.identifier.urihttp://hdl.handle.net/2152/ETD-UT-2011-08-4077en
dc.descriptiontexten
dc.description.abstractThis paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to discover over ten alternate responses that brand ambassadors have either successfully or unsuccessfully provided in the face of legal crisis. The findings are summarized, and further research avenues are suggested with the aspiration that up-and-coming brands gain insights from lessons learned in the past.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectLawen
dc.subjectAdvertising and lawen
dc.subjectAdvertisingen
dc.subjectCase analysisen
dc.subjectCreative responses to legal challengesen
dc.titleIn the face of legal crises : how marketers creatively respond to legal challengesen
dc.description.departmentAdvertisingen
dc.type.genrethesisen
dc.date.updated2011-10-06T20:06:14Zen
dc.identifier.slug2152/ETD-UT-2011-08-4077en


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