Big data and wearable technology : the impact on the health and fitness industries and their marketing strategies
Tovar, Gedy Sandra
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The focus of this professional report will be to discuss the cross-section of big data analytics and wearable technology. The report takes an in-depth look at industries benefiting from big data analytics as well as from wearable technology. As wearable technology is a growing force in today’s marketplace, the report discusses how wearable technology has affected current marketing practices. Pointing to a company who has recently released a product line of wearable technology with data analytical software, the report discusses Under Armour’s 2016 release of their Healthbox and its implications for today’s marketing strategies.