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dc.contributor.advisorMackert, Michael
dc.contributor.committeeMemberWilcox, Gary
dc.creatorPark, Jiyoon 1984-
dc.date.accessioned2016-10-03T20:38:52Z
dc.date.accessioned2018-01-22T22:30:40Z
dc.date.available2016-10-03T20:38:52Z
dc.date.available2018-01-22T22:30:40Z
dc.date.issued2013-05
dc.date.submittedMay 2013
dc.identifierdoi:10.15781/T2VX06469
dc.identifier.urihttp://hdl.handle.net/2152/41302
dc.description.abstractThe purpose of this study is to suggest effective marketing strategies for Health Functional Food in South Korea. In order to understand the market of Health Functional Food, this paper first explains the definition of Health Functional Food and describes background and current state of the market. Then, trend analysis will show actual consumer behavior and propensity to consume Health Functional Food in South Korea. This research specifically focuses on clarifying major suppliers for Health Functional Food and proposing powerful marketing strategies. Since there has been scant study on market of Health Functional Food in South Korea, this study will provide marketing practitioners and academia with better understanding of the market.
dc.format.mimetypeapplication/pdf
dc.subjectHealth functional food
dc.subjectMarketing strategies
dc.subjectSouth Korea
dc.subjectTrend analysis
dc.titleTrend analysis and marketing strategies of health functional food market in South Korea
dc.typeThesis
dc.description.departmentAdvertising
dc.type.materialtext
dc.date.updated2016-10-03T20:38:52Z


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