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dc.contributor.advisorLewis, Robert J. (Assistant professor)
dc.creatorWang, Pei-Ling, active 21st centuryen
dc.date.accessioned2014-09-04T16:15:33Zen
dc.date.accessioned2018-01-22T22:26:22Z
dc.date.available2018-01-22T22:26:22Z
dc.date.issued2014-05en
dc.date.submittedMay 2014en
dc.identifier.urihttp://hdl.handle.net/2152/25750en
dc.descriptiontexten
dc.description.abstractThe purpose of this study is to examine individuals’ perceptions of classicness in film experiences. To this end, the paper begins by providing general anecdotal and professional definitions of classicness, and by pointing out the limited explication found in previous academic literature in entertainment. I discuss distinctions between enjoyment and appreciation from previous literature in media psychology. Following this, a study is presented by applying a measure of enjoyment and appreciation adapted from Oliver and Bartsch’s scale (2010) to an online questionnaire in order to understand individuals’ film experiences with both popular (high grossing) and classic (high rating) films. Results indicate that perceptions of classicness are highly associated with appreciation, but unrelated to enjoyment. Additionally, results also provide a negative relation between appreciation and the release-year as well as budget. Discussion focuses on the study’s empirical definition of classicness, as well as the study’s extension of previous research examining the relationship between film popularity, budget, and audience perceptions (Grizzard, Lewis, Lee, & Eden, 2011).en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.subjectAppreciationen
dc.subjectEnjoymenten
dc.subjectClassicen
dc.subjectEntertainmenten
dc.subjectMedia psychologyen
dc.subjectFilmen
dc.subjectBudgeten
dc.subjectAudience perceptionen
dc.titleWhat can entertainment theory say about perceptions of classic versus popular films?en
dc.typeThesisen
dc.description.departmentAdvertisingen
dc.date.updated2014-09-04T16:15:33Zen
dc.embargo.terms5/1/2015en
dc.embargo.lift5/1/2015en


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