Cognitive development's effects on development of loyalty in sports fans
Reifurth, Katherine Rose Nakamoto
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Sport fans develop strong loyalties to their favorite teams, but there has been little research conducted on when this loyalty is formed. Previous research suggests that loyalty can form at very young ages, but it is difficult to classify young children based on age due to their rapid development over short periods of time. This is why it is necessary to use cognitive development stages to classify groups of young subjects in order to accurately group their predictive actions and abilities. Very little research has been done on sport loyalty development, especially using cognitive development as a categorizing tool. It is this report’s suggestion that more research must be done on this subject to truly understand the implications of this measurement tool and its effects on the development of loyalty.